WORKSHOP Avaliação de Ideias de Negócios com recurso a ferramenta digital KABADA

Com recurso à ferramenta digital inovadora desenvolvida no âmbito do projeto KABADA (Knowledge Alliance of Business idea Assessment: Digital Approach), realizou-se, no dia 24 de outubro de 2022, um workshop para avaliar novas ideias de negócio e conceitos relacionados com o empreendedorismo.

O workshop, dinamizado pelo Professor Kristaps Lesinskis da BA School of Business and Finance, de Riga-Letónia, em colaboração com a ESCE-IPS, através da Professora Dulce Matos, teve a participação online de estudantes de Mestrado e Licenciatura do IPS e estudantes de outras instituições, para além de docentes do IPS.

O projeto KABADA reúne instituições de ensino superior europeias e parceiros empresariais da Letónia (que assume a coordenação, através da BA School of Business and Finance), República Checa, Lituânia e Itália, para além do Instituto Politécnico de Setúbal. O projeto pode ser acedido em www.kabada.eu .

A ferramenta digital baseada em tecnologia de Inteligência Artificial permite sinalizar pontos fortes e fracos da ideia de negócio potencial, sinalizar riscos aos níveis macro, setorial e da empresa e dar sugestões de melhoria na modelação do negócio contribuindo, desta forma, para o sucesso dos empreendedores.

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WORKSHOP Business Ideas Assessment using the Digital Tool KABADA

Using the innovative digital tool developed as part of the KABADA project (Knowledge Alliance of Business Idea Assessment: Digital Approach), a workshop was held on October 24, 2022 for new business ideas assessments as well as concepts related to entrepreneurship.

The workshop, promoted by Professor Kristaps Lesinskis from the BA School of Business and Finance, Riga-Latvia, in collaboration with ESCE-IPS, through Professor Dulce Matos, had an online participation of Master's and Bachelor's students from IPS (Polytechnic Institute of Setúbal) and other institutions, as well as IPS professors.

The KABADA project brings together European higher education institutions and business partners from Latvia (coordinator of the project, through the BA School of Business and Finance), the Czech Republic, Lithuania, in addition to the Polytechnic Institute of Setúbal. The project can be accessed at www.kabada.eu .

The digital tool based on Artificial Intelligence technology allows signalling strengths and weaknesses of the potential business idea, signalling risks at macro, sectoral and company levels and give suggestions for improvement in modelling the business, contributing for the entrepreneurs’ success.