Conhecimentos de Base Recomendados

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Objetivos

- To understand the economic and social relevance of retailing and the international development of Retailing Management.
- Know how to identify different types of retailers and their legal characteristics.
- To understand services retailers differences.
- Know how to identify retailing strategies and their implications in retail-mix.
- Know how to use retail-mix variables and to evaluate retailer's performance.

Métodos de Ensino

Tutorial sessions for each group of students, on a regular basis, according to a predefined schedule.

(Tutoring)

Estágio(s)

Não

Programa

1 - Introduction to the world of Retailing
2 - Types of Retailers
3 - Multichannel Retailing
4 - Customer Buying Behaviour
5 - Retail Market Strategy,
6 - Financial Strategy
7 - Retail Locations
8 - Retail Site Location
9- Managing Merchandise
10 - Buying Merchandise
11 - Retail Pricing
12 - Retail communication mix
13 - Store Layout, Design and Visual Merchandising
14 - Customer service.

Demonstração de conteúdos

Understanding the economic and social relevance of Retailing and the international development of Retailing Management is introduced in chap 1;
Knowing how to identify different types of retailers, their legal characteristics and
services retailers differences in chap 2 and 3;
Know how to identify retailing strategies and their implications in retail-mix in chap. 4 and 5;
Know how to use retail-mix variables and to evaluate retailer's performance in chaps 6 to 14.

Demonstração da metodologia

Lecture, autonomous work and report assignments introduce the theoretical body of knowledge. Quizes and group exercises foster the practical knowledge.

Docente(s) responsável(eis)

João Tiago Coito dos Santos Elias - 2.º Semestre

Bibliografia

Levy, Michael ; Weitz, Barton;Retailing Management, 9ed, International Edition, Mc Graw Hill, 2014
Levy, Michael & Weitz , Barton;Retailing Management, 8 ed, International Ed, McGraw-Hill, 2011

Levy, Michael ; Weitz, Barton;Retailing Management, 9ed, International Edition, Mc Graw Hill, 2014
Levy, Michael & Weitz , Barton;Retailing Management, 8 ed, International Ed, McGraw-Hill, 2011

Barry Berman; Joel Evans;Retail Management: A Strategic Approach International Edition, Prentice Hall